Ymagis Group and Polish Cinema Exhibitor Helios Sign Theatrical Content Delivery Deal
Paris (France), Warsaw (Poland) – February 29, 2016 / Ymagis Group (ISIN: FR0011471291, TICKER: MAGIS), the European specialist in digital technologies for the cinema industry, and Helios SA today announced an agreement for the deployment of content delivery technologies at Helios multiplexes across Poland. Under the terms of the agreement, the entire Helios cinema circuit (206 screens, 37 sites) is set to be equipped with Ymagis Group’s proprietary electronic receiver equipment before the end of March 2016.
“We are thrilled to be partnering with Helios, Poland’s largest cinema exhibitor, and adding these new venues to our current network of connected cinemas, which, with its 3,300 sites, is the extensive in Europe,” said Christophe Lacroix, Senior VP Content Services of Ymagis Group. “Our expansion in Poland relies on the deployment of optical fibre through local partners, which enables us to not only offer Polish distributors a global feature film delivery solution but also allows us to electronically deliver all forms of content to Helios’ cinemas for the very first time.”
“This chance to equip our cinemas with our partner’s receiving technologies provides a terrific opportunity to expand our content offer beyond US studio blockbusters and include original independent films, classic movies and pre-recorded events,” explained Tomasz Jagiello, CEO of Helios SA. “We found in Ymagis a company capable of accommodating both our technological and business considerations, which in turn allows us to create a model that offers cost savings for the entire value chain and significantly enhances our content offer to meet our visitors’ needs.”
Through its various subsidiaries (Eclair Media, Smartjog Ymagis Logistics and DSAT Cinema), Ymagis Group is the only European provider to offer fully-integrated theatrical distribution content delivery solutions (national and second-run releases, classic films and live/recorded events) through numerous transmission channels – fibre, DSL, satellite and HDD. Through its local entities, the Group operates the largest electronic audiovisual content delivery network in Europe and, to support its technical operations, maintains NOC services in Paris, Liège, Valencia and Düsseldorf.