Eclair’s New EclairPlay Content Platform Officially Launched in Germany

9 May 2018

Berlin (Germany) – 9 May 2018 / Eclair, a leader in content services for the motion picture and television industries (Ymagis Group – ISIN: FR0011471291, MAGIS, PEA-PME, TECH 40), announced that TrailerLoop has become EclairPlay, the new content platform specially designed for cinema exhibitors, distributors and content owners. The new service, which is now available in Germany, will be demoed by Eclair's sales teams on our booth (#210, ground floor) at the HDF Kino Kongress 2018 in Baden-Baden (Germany) on 15-17 May.

For Georg Miros, Eclair Berlin’s Sales and Business Development Manager, “TrailerLoop was officially relaunched in late April under the EclairPlay brand. With EclairPlay, we go a step beyond our current offer via TrailerLoop. Cinema exhibitors across Germany and Austria will be able to place their orders with the same level of confidence, including secure Feature DCPs via electronic delivery, and instantly gain access to publicity material kits developed by content owners and distributors.”

“Accessible from any device, EclairPlay offers a new world of content and solutions to support our clients’ daily business needs,” adds Ana Fernandez, European Sales Director for EclairPlay. “Subject to rights availability provided by rights-holders, EclairPlay offers first- and second-run film releases, event cinema premieres, film festival offerings, collections and more, all within a user-friendly interface.”

With EclairPlay, cinema exhibitors have access to a growing range of DCP content available for download and projection as well as all the tools and content marketing materials necessary for successful programming and audience building in just a few clicks. EclairPlay is also designed to support content owners in building awareness of their overall brand, beyond any given single title, through dedicated collections, highlighted placements and strategic exposure for content as well as marketing assets and kits. It offers agile activity dashboards with real-time delivery tracking and intelligent reporting to measure and maximize business.

The platform is now available in the following countries: USA, Australia, Belgium, Denmark, France, Germany, Ireland and United Kingdom. EclairPlay is available at

EclairPlay is a registered trademark of Ymagis SA.